Search engine optimization, or SEO, is essential to a company’s online performance in today’s digital environment. Effective keyword tracking is one of the core components of SEO.
The words and phrases that prospective buyers use when looking for information, goods, or services are known as keywords. Businesses may improve their content to rank higher on search engine results pages (SERPs) by knowing which keywords generate traffic.
Keyword tracking is important for this reason; it enables businesses to monitor the effectiveness of their SEO tactics, adjust to shifting search trends, and maintain an advantage over rivals.
Businesses can profit from keyword tracking tools in several ways. They support keyword ranking tracking, keyword opportunity analysis, and competition strategy analysis. Businesses may enhance their overall search exposure, create focused marketing campaigns, and optimize their content using precise keyword data.
These tools also give useful information on how well a website is performing for particular search queries, which helps concentrate efforts on areas that want work.
In this article, we’ll define the 6 Best SEO Keyword Tracking Tools and discuss their advantages. Then, we’ll examine six of the top keyword tracking tools for SEO, along with their main attributes and associated costs.
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There are numerous kinds of SEO tools available. For instance, keyword tracking tools can assist you in conducting keyword research to increase traffic to your website.
They can be used to keep tabs on your keywords and where you rank on search engine results pages (SERPs). These tools are useful since they enable you to choose the top keywords for particular subjects or goods on your website.
You may produce content that specifically targets the requirements and interests of your target market by researching the search phrases that they use the most. This increases the value of your content, increases the prominence of your website in search results, and increases website traffic, This Important As SEO Rankings Provide Benefits for your Businesss.
These tools’ ability to monitor your SEO progress over time is another important feature. Many offers thorough analytics data that can be used to spot patterns in the search engine rankings of your website over the course of days, months, or even years. You can use this information to change your strategy as necessary.
A few keyword tracking solutions also include machine learning algorithms that automatically adapt to shifting search engine trends. You can remain on top of trends with the help of this smart capability.
Overall, SEO experts and website owners who wish to raise their search positions and increase traffic can greatly benefit from using keyword-tracking tools. It’s crucial to conduct a study and choose a tool that matches your unique demands and objectives if you want to start using these solutions.
Keywords are the foundation of every effective digital marketing plan in the field of Search Engine Optimization (SEO). They serve to connect users’ search queries with the content that websites provide to meet those requirements.
Knowing and using the appropriate keywords may indicate the difference between having your website rank highly in search engine results and getting organic traffic.
At this point, tracking keywords becomes essential to SEO.
Keywords are the phrases and terms that users type into search engines when looking for information, products, or services. When you integrate the right keywords into your content, search engines like Google, Bing, and Yahoo can understand what your content is about and match it to users’ queries.
This increases the chances of your content appearing higher in search results, thereby driving more organic traffic to your site.
For instance, if you run a blog on digital marketing and target keywords like “SEO tips for beginners,” “best SEO tools,” or “how to optimize for search engines,” you are likely to attract readers who are specifically looking for those topics.
Therefore, identifying, selecting, and placing the right keywords strategically throughout your content is crucial for reaching your target audience.
Tracking keywords is a continuous process of monitoring how specific keywords are performing over time. It involves analyzing search engine rankings, search volume, and competition for each keyword to gain insights into how your website is ranking for those terms.
Keyword tracking allows businesses to understand which keywords are driving traffic and which are not performing well.
Monitoring keyword performance can help refine and optimize your SEO strategy. If certain keywords are ranking lower than expected, you can tweak your content, build more backlinks, or use other SEO techniques to improve rankings.
Conversely, if certain keywords are performing exceptionally well, you can double down on those areas, create more related content, and further capitalize on your success. This ongoing analysis and adjustment are what make keyword Research important for SEO.
One of the major benefits of keyword tracking is the ability to assess the effectiveness of your content.By understanding which keywords are bringing traffic and leading to user engagement, you can determine which pieces of content are most effective at attracting your target audience.
This enables businesses to focus on producing more high-quality content that resonates with users.Moreover, keyword tracking plays a vital role in improving Return on Investment (ROI). By identifying the top-performing keywords, companies can ensure that their marketing efforts are aligned with user intent, leading to higher conversion rates.
For instance, if you notice that a particular keyword has been consistently driving traffic to your landing page and converting visitors into customers, it becomes easier to allocate resources towards that keyword for even better results.
On the other hand, underperforming keywords can be adjusted, retargeted, or even removed to focus resources on more lucrative opportunities.
Additionally, keyword tracking can highlight seasonal trends or shifts in search behavior, which can inform future marketing campaigns.Businesses can provide or promote suitable material within a specific time period, for example, if a sudden rise in searches for “best holiday gifts” is noticed, which could result in more sales and revenue.
All things considered; keyword tracking is an essential component of any SEO plan. It enables companies to evaluate the efficacy of their content, identify the keywords generating organic traffic, and make well-informed decisions to maximize their marketing expenditures.
Businesses may optimize their keyword strategies, boost user engagement, and eventually increase their return on investment by doing ongoing monitoring and analysis. Keyword tracking is still essential as SEO develops further, helping companies become more visible and successful online.
When selecting a keyword tracking tool, it is essential to consider factors that impact your SEO strategy. Accuracy, ease of use, cost, and integration with other SEO tools are crucial. A tool that provides precise keyword data, a user-friendly interface, and seamless integration with analytics platforms can help streamline your efforts.
Additionally, evaluating the cost-to-value ratio ensures you are getting the best features for your budget, whether you opt for free or premium tools.
Carefully assessing these factors will enable you to make an informed choice that aligns with your SEO goals.
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Click HereThe accuracy of keyword data is one of the most critical factors when choosing a keyword tracking tool. Reliable data helps you understand which keywords are driving traffic and how your website is performing in search engine rankings.
Accurate tools can detect fluctuations in rankings and provide insights into keyword trends, competition, and search volumes. It is essential to use a tool that updates data frequently, as keyword rankings can change rapidly.
Tools that offer detailed analytics, including historical data and performance insights, are beneficial for long-term SEO planning. Investing in a tool with accurate data ensures that your SEO strategies are based on reliable information, leading to better decision-making.
A keyword tracking tool should have an intuitive and user-friendly interface that makes it easy to navigate through different features. Whether you are a beginner or an experienced marketer, the tool should streamline the process of tracking and analyzing keywords without a steep learning curve.
Look for tools that offer customizable dashboards, clear reports, and easy access to key features. A tool with a well-designed user interface saves time and effort, allowing you to focus more on strategizing rather than figuring out how to use the software.
The easier it is to use, the more efficiently you can monitor your SEO performance.
The cost-to-value ratio is an important consideration when choosing a keyword tracking tool. Some tools offer free basic versions, which might be suitable for small businesses or those just starting with SEO.
However, premium options generally come with advanced features, such as in-depth analytics, keyword suggestions, and competitor tracking. When evaluating cost, consider whether the additional features justify the price. It is important to choose a tool that fits your budget but does not compromise on essential functionalities.
Comparing different plans and understanding the benefits they offer can help you find a solution that delivers value for your investment.
Integration capabilities are essential if you want to streamline your SEO efforts. A good keyword tracking tool should easily connect with other SEO tools, such as Google Analytics, Google Search Console, and social media platforms.
This allows you to combine data from multiple sources and gain comprehensive insights into your website’s performance. Tools that offer integration with other analytics platforms can help you monitor traffic, conversions, and other metrics, making it easier to measure the effectiveness of your SEO strategies.
Look for tools that offer seamless integration, as this can save time and improve overall efficiency in managing your SEO campaigns.
Related Article: How Website Migration Affects SEO
If you’re serious about SEO, tracking your Google keyword rankings is the way to go. But doing it right means more than just glancing at positions now and then. You need tools that give real data and a setup that helps you catch what matters, fast. Here is the step by step guide for it:
If you’re just getting started or don’t want to pay yet, use Google Search Console. It’s free, and since the data comes straight from Google, it’s solid. You’ll see keyword positions, impressions, and click data for terms your site already shows up for.
If you need more detail or want to track competitors, location-based rankings, or keyword groups, there are many different tools available. We will discuss some of the best tools that you can choose from down below. These are built for SEO professionals who care about accuracy, trend visibility, and custom views.
If you’re running SEO at scale, whether it’s across multiple client sites, a massive ecommerce catalog, or thousands of blog pages, you can’t afford to track keywords one by one. It’s messy, slow, and completely unsustainable. That’s why bulk tracking tools exist.
They take in huge keyword lists, sort through the mess, and give you the data you actually need. Fast enough to be useful. You’ll see things like:
Agencies benefit the most here. Instead of juggling multiple dashboards, bulk tracking lets them see everything from one place. Ecommerce platforms can track seasonal long tail keyword, and category pages at scale. Content sites can monitor keyword movement tied to thousands of posts and landing pages.
The best bulk tracking platforms aren’t just bigger versions of standard rank trackers. They’ve got stuff built in that actually helps when you’re dealing with thousands of keywords.
Every tool sets limits. There are always limits to how much you can track based on what you pay for. Low-tier plans can run out of capacity pretty quickly. A few hundred or a few thousand keywords at most. If you need more, you’ll probably end up on an enterprise plan or something custom.
Real-time updates are rare unless you’re paying more. Most people stick to daily refreshes unless it’s a keyword that really matters.
And, if you’re tracking 200,000 keywords, there’s going to be some delay. These tools do their best with localized SERP pulling and device-specific views, but at scale, things can get a little fuzzy or laggy. It’s just part of working at that size.
The more keywords you’re tracking, the more backend power you need. That’s why most serious SEO tools rely on cloud infrastructure and parallel processing to handle it without crashing or slowing to a crawl.
UX design plays a big role here too. If you can’t quickly filter keywords by tag, device, or performance segment, the size of your data starts working against you.
Some tools go a step further with keyword clustering. That’s useful when managing big lists such as grouping related terms, spotting content gaps, or identifying pages that are cannibalizing rankings.
bulk tracking isn’t cheap. Most pricing scales with the number of keywords you’re watching. More keywords = higher cost. You’ll pay more for faster updates, API access, historical data, or anything beyond the basics.
Agencies and bigger teams usually negotiate for custom pricing. And honestly, they should. If you’re tracking this many keywords, it’s worth getting a plan that’s tailored to how you actually work. The time you save and the visibility you get usually justifies the price.
Let’s break it down. Daily rank tracking gives you a consistent update on your keyword positions once every 24 hours. You get a stable view without all the small, pointless jumps. It’s great for seeing long-term progress without getting distracted by the noise.
Real-time tracking, on the other hand, shows you shifts as they happen. Some tools even let you check rankings on-demand. That means you can see how a new post, a Google update, or a competitor move hits your rankings almost immediately.
Aspect | Daily Tracking | Daily Tracking |
Cost | Usually cheaper | More expensive, since the system pulls data way more often |
Data Noise | Filters out the small stuff, keeps things clean | Picks up every blip, which can get distracting if you’re not careful |
Usefulness | Perfect for steady campaigns and evergreen content | Great for news, events, or content where rankings shift fast |
Resource Load | Light on systems, easy to manage | Generates tons of data, takes more effort to handle properly |
Alerts | Works well for standard monitoring | Can trigger instant alerts the moment something moves |
Go with Daily Tracking if you’re:
Use Real-Time Tracking if you’re:
As of July 5, 2024, Google now uses only its mobile Googlebot to crawl and index websites. This officially completes the shift to mobile-first indexing. So whether a visitor is on a phone or a desktop doesn’t matter because Google’s rankings are based on the mobile version of your site.
Mobile devices make up around 60% of global web traffic. If your mobile content is weak, broken, or incomplete, your visibility will drop. Desktop rankings won’t save you anymore.
Mobile and desktop search results can look very different. Layout, load speed, structured data, images, even local SERP features, all of this can shift between devices. A page might rank fine on desktop, but tank on mobile if it’s slow, missing content, or badly formatted. And that can wreck traffic and conversions.
For mobile tracking, Ahrefs, SEMrush, and AccuRanker all separate desktop and mobile results clearly. You can compare how keywords perform across devices. Moz and Serpstat include mobile data too, just with fewer details. Google Search Console shows basic mobile rankings, but it’s not great for deep analysis.
You need tools that separate mobile data from desktop. Most solid rank trackers let you track keywords specifically for mobile results. Don’t rely on default settings, they usually show desktop by default.
Geo-targeting is also key. Mobile search results are often hyper-local, so track by city or region when it matters.
Try using a browser emulator or a tool that mimics mobile user agents. It’ll show you exactly how your site loads and works on a phone.
Google Search Console is useful here too. It separates out the data by device, so you can check mobile impressions, clicks, and average position without mixing it with desktop stuff.
Local keyword tracking means checking how your site ranks for specific search terms in different locations. It’s about showing up in the right city, neighborhood, or even ZIP code when people nearby are searching. That matters because Google doesn’t give everyone the same results.
Search “plumber” in Miami and then again in Seattle, and you’ll get two completely different sets of results. This is where local tracking tools come in. They show you how you rank in those places, both in the regular organic listings and in Google Maps (what’s called the local pack). If people are nearby and searching, these rankings tell you whether you’re visible or invisible.
Chrome extensions provide you with quick keyword insights without having to log into fully-fledged SEO software; so you can review quickly while surfing the web, often in the Google search results. They are good for content productions, research, or just a quick glance that doesn’t require running a full report.
Use them when you’re browsing and want quick information, checking keyword volume, seeing who ranks, or comparing page strength. They’re built for fast decisions, not deep analysis.
But when you need full tracking, trends over time, or scheduled reports for dozens or hundreds of keywords, you’ll want full platforms like Ahrefs, SEMrush, or AccuRanker.
Think of extensions as spot-check tools. They’re fast and easy, but not as detailed or reliable as full SEO software. For a solid SEO setup, use both; extensions for on-the-go checks and rank trackers for the big picture.
How often you check rankings depends on what kind of site you’re running, how aggressive the campaign is, and how much bandwidth you’ve got. Some sites get checked daily. Others go weeks without a look.
But here’s the problem with checking too often:
Start refreshing rankings all day and it gets stressful fast. Small shifts aren’t a big deal, but they feel like one if you’re staring at the numbers. That leads to bad calls. You might start tweaking content or adjusting pages for what’s probably just a random dip.
Also, it wastes time. Constant checking pulls you away from actual work that moves the needle, like building links, improving UX, or writing stronger content.
Keyword tracking is essential for understanding how your website ranks on search engines. It helps you monitor your SEO performance, analyze competitors, and make informed marketing decisions.
Here are six of the best tools to help you stay ahead in the SEO game.
Ahrefs is one of the most comprehensive SEO tools available, known for its accurate keyword ranking data, detailed competitor analysis, and timely SERP updates. It helps users track their keyword positions across multiple search engines, analyze competitors’ strategies, and discover new keyword opportunities.
Ahrefs provides an extensive backlink index, which is beneficial for building a solid SEO strategy.
1. Accurate Keyword Ranking Data: Ahrefs offers daily updates on keyword rankings, providing users with the latest insights.
2. Competitor Analysis: Users can analyze competitors’ websites to identify their top-performing keywords, backlink profiles, and content strategies.
3. SERP Updates: Keep track of SERP features like featured snippets, people also ask, and more.
4. Site Audit: A robust tool to help identify SEO issues on your site.
5. Keyword Explorer: Offers detailed insights into keyword difficulty, volume, and click potential.
Pros:
· Highly accurate and up-to-date keyword data
· User-friendly interface
· Comprehensive backlink database
· Reliable competitor analysis
Cons:
· Expensive for small businesses or freelancers
· Steep learning curve for beginners
Ahrefs is ideal for SEO agencies, content creators, and businesses looking for an all-in-one SEO solution. Its extensive feature set makes it suitable for advanced users who need in-depth data.
SEMrush is a versatile digital marketing tool that excels in keyword tracking, position tracking, and overall, SEO analytics. It provides users with keyword data, position tracking, and insights into regional performance, making it suitable for businesses targeting specific geographic locations.
1. Position Tracking: Allows you to monitor your keyword rankings daily and see how they change over time.
2. Keyword Analytics: Offers insights into keyword difficulty, volume, and trends.
3. Regional Performance: Users can track keyword performance in different regions, which is valuable for local SEO campaigns.
4. Competitor Analysis: Compare your website with competitors to discover gaps and opportunities.
5. Site Audit: Identify and fix technical SEO issues.
Pros:
· Easy to use and navigate
· Extensive database for keyword research
· Great for regional keyword tracking
· Multiple tools in one platform
Cons:
· Can be pricey, especially for premium features
· Limited to specific data without add-ons
SEMrush is best suited for marketing professionals, SEO specialists, and businesses of all sizes that need a powerful tool for regional and competitive analysis.
Google Search Console (GSC) is a free tool provided by Google that gives users valuable insights into how their site performs on Google Search.
It helps website owners track keyword rankings, click-through rates (CTR), and impressions, allowing them to make informed decisions to improve their search visibility which Inevatibaly Enhances the SEO Rankings and it’s Importance.
1. Keyword Ranking Data: View the keywords that bring the most traffic to your site and their average positions.
2. Click-Through Rate (CTR) Insights: Monitor the performance of your keywords based on clicks and impressions.
3. Site Performance Reports: Analyze which pages are performing well in terms of search visibility.
4. Mobile Usability Reports: Ensure your website is mobile-friendly.
5. Index Coverage: Identify indexing issues and monitor site health.
Pros:
· Free to use
· Provides direct data from Google
· Simple and straightforward interface
· Insightful performance reports
Cons:
· Limited keyword tracking features compared to paid tools
· Requires integration with other tools for comprehensive analysis
Google Search Console is best for small businesses, individual website owners, and beginners who need a basic, no-cost tool to track their site’s performance on Google.
Moz Pro is a well-rounded SEO tool designed for comprehensive keyword research, rank tracking, and SERP analysis. It provides insights into search visibility, domain authority, and keyword performance, helping users build a successful SEO strategy.
1. Keyword Research: Analyze keywords for volume, difficulty, and potential.
2. Rank Tracking: Monitor your keyword rankings on various search engines.
3. SERP Analysis: Get insights into the SERP landscape for different keywords.
4. On-Page Optimization: Recommendations for optimizing web pages based on target keywords.
5. Site Audit: Identify and address technical SEO issues.
Pros:
· Easy to understand and use
· Strong focus on on-page SEO
· Useful for long-tail keyword research
· Regular updates to the algorithm
Cons:
· Limited data on competitors compared to other tools
· Price may be high for smaller businesses
Moz Pro is ideal for SEO experts, in-house marketing teams, and businesses that prioritize on-page optimization and want an easy-to-use tool for rank tracking.
Serpstat is an all-in-one SEO platform that offers tools for keyword rank tracking, domain analysis, and competitive research. It is a cost-effective solution for businesses and marketers who need multiple SEO functionalities in a single platform.
1. Keyword Rank Tracking: Track your keyword performance across different regions and devices.
2. Domain Analysis: Analyze your domain to find strengths and weaknesses in your SEO strategy.
3. Competitive Research: Compare your website with competitors to identify keyword gaps.
4. Site Audit: Identify and resolve technical SEO issues.
5. Backlink Analysis: Explore backlink opportunities to enhance your SEO efforts.
Pros:
· Affordable pricing plans
· User-friendly interface
· Comprehensive set of SEO tools
· Excellent for competitor research
Suitable Users: Who Benefits Most from Serpstat?
· Limited accuracy in some keyword data
· Can be slow when processing large data sets
Serpstat is perfect for digital marketers, SEO enthusiasts, and small to medium-sized businesses looking for an affordable yet powerful SEO tool.
AccuRanker is a highly specialized keyword tracking tool known for its accuracy, real-time updates, and scalability. It is designed for businesses and agencies that need to track a large volume of keywords efficiently.
1. Accurate Keyword Tracking: Get precise data on your keyword rankings across various search engines.
2. Real-Time Updates: Daily updates to ensure you have the most current data.
3. Scalability: Track thousands of keywords efficiently without compromising on accuracy.
4. SERP Analysis: Monitor SERP changes and identify new ranking opportunities.
5. Integration: Easily integrate with Google Analytics and Google Search Console.
Pros:
· Highly accurate and reliable keyword tracking
· Fast and easy to set up
· Customizable reports
· Supports bulk keyword tracking
Cons:
· Limited features compared to all-in-one SEO tools
· Higher cost for businesses with fewer keyword tracking needs
AccuRanker is best suited for enterprises, SEO agencies, and businesses that need to manage bulk keyword tracking and prioritize accurate, real-time data.
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Tool | Key Features | Pros | Cons | Ideal Users | Pricing |
Ahrefs | Keyword ranking, competitor analysis, backlinks | Accurate data, extensive features | Expensive, steeper learning curve | Agencies, content creators | $129/mon |
SEMrush | Position tracking, keyword analytics, regional insights | Comprehensive, great for competitors | Overwhelming for beginners, pricey plans | Marketing professionals | $138.95/mon |
Google Search Console | Keyword ranking, clicks, indexing data | Free, direct integration with Google | Limited functionality, delayed data | Small businesses, beginners | Free |
Moz Pro | Keyword research, rank tracking, SERP analysis | User-friendly, good SEO analysis | Expensive, less data than competitors | SEO experts, in-house teams | $49 USD/mon |
Serpstat | Keyword tracking, domain analysis, competitive research | Cost-effective, versatile tool | Limited smaller engine data, lacks advanced features | Digital marketers, freelancers | $600 / Y |
AccuRanker | Accurate tracking, real-time updates, scalability | Accurate, fast, scalable | Expensive for bulk tracking, limited features | Enterprises, large-scale agencies | USD 116 /mon |
Your budget, level of experience, and particular needs will all play a role in selecting the best keyword tracking tool. For professionals and agencies, Ahrefs and SEMrush provide powerful, integrated solutions.
For beginners, Google Search Console is an excellent place to start, whereas Moz Pro balances depth and usability. Serpstat and AccuRanker serve a variety of purposes, ranging from enterprise scalability to cost-effectiveness.
Examine the features and costs of each tool to determine which one best suit your SEO plan.
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Click HereKeyword tracking tools play a pivotal role in achieving SEO success. By monitoring the performance of specific keywords, businesses can gain insights into their website’s visibility, uncover opportunities to rank higher in search results, and refine their content strategy to attract more targeted traffic.
These tools provide critical data on keyword rankings, search volume, competition, and even competitor performance, empowering companies to make data-driven decisions. Other factors like Web Hosting Can affect SEO Ranking.
Without the ability to track and analyze keyword performance, businesses would struggle to understand what works and what doesn’t, ultimately impacting their online presence and revenue growth.
Choosing the right keyword tracking tool depends on specific needs and budget considerations. While some businesses may benefit from comprehensive tools that offer in-depth analysis, others may require simpler, more affordable solutions.
It’s essential to evaluate features such as ease of use, integration capabilities, reporting features, and the level of support provided before making a decision. Many of these tools also offer free trials or basic versions, making it easier for businesses to test them out before committing to a paid plan.
Ultimately, finding the best tool for your business is a process of exploration. Start by trying out a few different tools and see which one aligns with your goals and workflow. Each tool brings its own set of unique features, so experimenting with a couple of options can help you determine which one delivers the insights you need to optimize your SEO strategy effectively.
For more tips on SEO strategies and digital marketing, check out our related resources and blog posts on ARZ Host. With expert insights and practical advice, we can help you navigate the digital landscape and boost your online success.
Keyword tracking involves monitoring the performance of specific keywords in search engine results pages (SERPs) over time. This process helps website owners and SEO professionals understand how well their content ranks for targeted keywords, enabling them to refine their SEO strategies.
Tracking keywords is important for several reasons:
When choosing a keyword tracking tool, consider the following features:
Ahrefs is renowned for its robust keyword tracking capabilities. Key features include:
Overall, Ahrefs is ideal for users seeking in-depth keyword data and competitive analysis.
SEMrush is a comprehensive SEO tool that excels in keyword tracking, offering several advantages:
SEMrush is a great option for marketers who want a complete view of their SEO landscape.
Yes, Google Search Console (GSC) can be used for keyword tracking, though its primary focus is on performance data from Google Search. Key features include:
While GSC does not offer as many advanced features as dedicated keyword tracking tools, it is an essential free resource for tracking keywords and understanding site performance in Google search.
Moz Pro provides a suite of SEO tools, including strong keyword tracking capabilities. Key features include:
Moz Pro is ideal for businesses seeking a user-friendly interface and powerful keyword research tools.
AccuRanker is a specialized keyword tracking tool known for its speed and accuracy. Key features include:
AccuRanker is particularly beneficial for agencies and businesses that prioritize real-time data and local SEO tracking.
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