amazon.com
About amazon.com
Amazon is the world's preeminent e-commerce ecosystem and logistics powerhouse. Operating across dozens of dedicated international storefronts, Amazon delivers millions of consumer products with rapid fulfillment via Amazon Prime. Beyond retail, it dominates cloud computing via Amazon Web Services (AWS) and has rapidly emerged as the…
Domain Pillar · Authority & Architecture
Global standing, category leadership, and backlink authority evaluation
Search traffic & audience locations
Monthly search trends and the countries sending visitors
Search Traffic Growth (Month-by-Month 2015 – 2026)
Geographic Traffic Sources (World Map)
Top Countries Share
| Country | Monthly Traffic | Monthly Change | Share |
|---|---|---|---|
| United States | 300.8M | -36.7M | 84.6% |
| India | 6M | -942.6K | 1.6% |
| Indonesia | 5.1M | +4.1M | 1.4% |
| Canada | 3M | -331.8K | 0.8% |
| Brazil | 2.5M | +953.7K | 0.6% |
Search visibility & competitors
Backlink trends, leading search queries, and competing websites
Referring domains over time
Top organic keywords
| Target Keyword Query | Search Volume | Organic Traffic | SERP Position |
|---|---|---|---|
| amazon | 80.4M | 76.4M | #1 |
| amazon prime | 17.7M | 17.2M | #1 |
| amazon prime video | 3.5M | 2.4M | #1 |
| amazon.com | 1.8M | 1.7M | #1 |
| amazon video | 606K | 623.7K | #1 |
Top competing websites of amazon.com
Websites ranking for similar search queries, with their latest traffic and page estimates.
| Website | Monthly traffic | Pages |
|---|---|---|
| bestbuy.com | 14.5M+316.4K | 185.6K |
| walgreens.com | 10.8M-1.2M | 74.8K |
| primevideo.com | 62M+6.7M | 154.3K |
| samsung.com | 73.7M-981K | 72.7K |
| amazonforum.com | 635.6K-12.4K | 32.5K |
FAQs related to amazon.com
▶ What is amazon.com's current Domain Rating (DR) and what does it indicate?
amazon.com currently holds a Domain Rating of 96 out of 100. Domain Rating evaluates the strength and quality of a website's total backlink profile on a logarithmic scale. A score of 96/100 indicates strong search engine authority and algorithmic trust, bolstered by referring links from 2.1M unique referring domains.
▶ How much monthly organic search traffic does amazon.com receive?
amazon.com attracts an estimated 355.5M organic search visitors every month. In commercial equivalent terms, acquiring this level of search traffic via paid search campaigns (PPC) is valued at approximately $96.9M per month.
▶ Which countries generate the largest share of search traffic for amazon.com?
The organic visitor base for amazon.com is distributed across multiple international search regions, with the highest concentration coming from United States (84.6%), India (1.6%), Indonesia (1.4%), Canada (0.8%). This widespread international footprint highlights the platform's multi-regional relevance and broad geographic demand.
▶ What are the primary keywords and search queries driving visits to amazon.com?
amazon.com ranks prominently for thousands of organic queries, including high-impact target keywords such as "amazon" (Rank #1), "amazon prime" (Rank #1), "amazon prime video" (Rank #1), "amazon.com" (Rank #1). It maintains high SERP positioning for both high-intent informational queries and direct navigational branded searches.
▶ Who are the primary online competitors and alternatives to amazon.com?
In search engine results pages, amazon.com competes with prominent digital properties including bestbuy.com, walgreens.com, primevideo.com, samsung.com. amazon.com differentiates itself through its massive logistical fulfillment infrastructure, unparalleled customer purchase intent, frictionless one-click checkout, and an expansive third-party merchant marketplace.
▶ How frequently are the SEO metrics and ranking figures for amazon.com updated?
Search metrics, Domain Rating scores, monthly traffic estimations, and backlink statistics on ARZHost Top Websites Directory are refreshed on a regular monthly audit cycle to reflect current search engine index updates and real-time market movements.