nba.com — Traffic & Authority Intelligence

Verified search intelligence audit, Domain Rating, monthly visitor growth trajectory, and competitive landscape analysis for nba.com.

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nba.com

nba.com

Rank #438 Worldwide Sports • Verified Search Audit: September 2026
Monthly Traffic
12.7M -2.8M
Referring Domains
90.4K -1K
Organic Keywords
938K
Est. Traffic Value
$5.6M

About nba.com

nba.com is a leading digital destination for live sporting scores, athlete statistics, tournament schedules, and expert athletic commentary across competitive global and domestic sporting leagues.

D

Domain Pillar · Authority & Architecture

Global standing, category leadership, and backlink authority evaluation

Niche Leadership
Sports
Ranked #43 in this international vertical
Indexed Search Footprint
938K Keywords
Extensive presence across high-volume search queries
Authority Score (DR)
DR 90
Top global logarithmic backlink equity standing
T

Search traffic & audience locations

Monthly search trends and the countries sending visitors

Search Traffic Growth (Month-by-Month 2015 – 2026)

Geographic Traffic Sources (World Map)

Top Countries Share

CountryMonthly TrafficMonthly ChangeShare
United States 8.8M -3.4M 69%
Philippines 918K +121.8K 7.2%
Canada 425.4K -17.7K 3.3%
Australia 257.4K +56K 2%
France 172K +77.7K 1.3%
R

Search visibility & competitors

Backlink trends, leading search queries, and competing websites

Referring domains over time

Top organic keywords

Target Keyword QuerySearch VolumeOrganic TrafficSERP Position
nba 6.2M 2.5M #1
nba playoffs 2024 4.3M 2M #1
boston celtics vs dallas mavericks match player stats 3.3M 693.5K #3
dallas mavericks vs boston celtics match player stats 4M 461.9K #3
lakers vs denver nuggets match player stats 969K 422.6K #1

Top competing websites of nba.com

Websites ranking for similar search queries, with their latest traffic and page estimates.

WebsiteMonthly trafficPages
basketball-reference.com22.2M-1.1M17.8K
statmuse.com5.8M-1.6M134.4K
espn.com160.4M+1.5M432.6K
yahoo.com301.2M-10.8M313.8K
cbssports.com13.5M-2.4M95K

FAQs related to nba.com

▶ What is nba.com's current Domain Rating (DR) and what does it indicate?

nba.com currently holds a Domain Rating of 90 out of 100. Domain Rating evaluates the strength and quality of a website's total backlink profile on a logarithmic scale. A score of 90/100 indicates strong search engine authority and algorithmic trust, bolstered by referring links from 90.4K unique referring domains.

▶ How much monthly organic search traffic does nba.com receive?

nba.com attracts an estimated 12.7M organic search visitors every month. In commercial equivalent terms, acquiring this level of search traffic via paid search campaigns (PPC) is valued at approximately $5.6M per month.

▶ Which countries generate the largest share of search traffic for nba.com?

The organic visitor base for nba.com is distributed across multiple international search regions, with the highest concentration coming from United States (69%), Philippines (7.2%), Canada (3.3%), Australia (2%). This widespread international footprint highlights the platform's multi-regional relevance and broad geographic demand.

▶ What are the primary keywords and search queries driving visits to nba.com?

nba.com ranks prominently for thousands of organic queries, including high-impact target keywords such as "nba" (Rank #1), "nba playoffs 2024" (Rank #1), "boston celtics vs dallas mavericks match player stats" (Rank #3), "dallas mavericks vs boston celtics match player stats" (Rank #3). It maintains high SERP positioning for both high-intent informational queries and direct navigational branded searches.

▶ Who are the primary online competitors and alternatives to nba.com?

In search engine results pages, nba.com competes with prominent digital properties including basketball-reference.com, statmuse.com, espn.com, yahoo.com. nba.com differentiates itself through its instantaneous live match commentary, deep historical athletic statistical databases, and multi-platform sports coverage.

▶ How frequently are the SEO metrics and ranking figures for nba.com updated?

Search metrics, Domain Rating scores, monthly traffic estimations, and backlink statistics on ARZHost Top Websites Directory are refreshed on a regular monthly audit cycle to reflect current search engine index updates and real-time market movements.