netflix.com — Traffic & Authority Intelligence

Verified search intelligence audit, Domain Rating, monthly visitor growth trajectory, and competitive landscape analysis for netflix.com.

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netflix.com

netflix.com

Rank #31 Worldwide Entertainment • Verified Search Audit: September 2026
Monthly Traffic
140.2M -8M
Referring Domains
239.2K +708
Organic Keywords
2.6M
Est. Traffic Value
$53M

About netflix.com

Netflix pioneered the modern subscription streaming era, transforming the global entertainment industry from physical media to on-demand digital streaming. Producing award-winning original television series, documentary films, and international cinema in dozens of languages, Netflix is the undisputed leader in commercial home entertainment.

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Domain Pillar · Authority & Architecture

Global standing, category leadership, and backlink authority evaluation

Niche Leadership
Entertainment
Ranked #6 in this international vertical
Indexed Search Footprint
2.6M Keywords
Extensive presence across high-volume search queries
Authority Score (DR)
DR 92
Top global logarithmic backlink equity standing
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Search traffic & audience locations

Monthly search trends and the countries sending visitors

Search Traffic Growth (Month-by-Month 2015 – 2026)

Geographic Traffic Sources (World Map)

Top Countries Share

CountryMonthly TrafficMonthly ChangeShare
United States 33M -3.3M 23.5%
India 17.2M +2.8M 12.2%
Brazil 10.3M -663K 7.3%
France 6.4M +811.2K 4.5%
United Kingdom 5.4M +11.7K 3.8%
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Search visibility & competitors

Backlink trends, leading search queries, and competing websites

Referring domains over time

Top organic keywords

Target Keyword QuerySearch VolumeOrganic TrafficSERP Position
netflix 17.5M 17.3M #1
stranger things 3.5M 817K #1
netflix login 566K 594.3K #1
netflix movies 587K 413K #1
net 475K 378K #1

Top competing websites of netflix.com

Websites ranking for similar search queries, with their latest traffic and page estimates.

WebsiteMonthly trafficPages
rottentomatoes.com61.5M+2.7M332.2K
justwatch.com16.6M+2.1M78K
imdb.com423.3M+37.4M2.1M
tubitv.com6.8M+445K58.7K
hulu.com10.3M+244.4K10.2K

FAQs related to netflix.com

▶ What is netflix.com's current Domain Rating (DR) and what does it indicate?

netflix.com currently holds a Domain Rating of 92 out of 100. Domain Rating evaluates the strength and quality of a website's total backlink profile on a logarithmic scale. A score of 92/100 indicates strong search engine authority and algorithmic trust, bolstered by referring links from 239.2K unique referring domains.

▶ How much monthly organic search traffic does netflix.com receive?

netflix.com attracts an estimated 140.2M organic search visitors every month. In commercial equivalent terms, acquiring this level of search traffic via paid search campaigns (PPC) is valued at approximately $53M per month.

▶ Which countries generate the largest share of search traffic for netflix.com?

The organic visitor base for netflix.com is distributed across multiple international search regions, with the highest concentration coming from United States (23.5%), India (12.2%), Brazil (7.3%), France (4.5%). This widespread international footprint highlights the platform's multi-regional relevance and broad geographic demand.

▶ What are the primary keywords and search queries driving visits to netflix.com?

netflix.com ranks prominently for thousands of organic queries, including high-impact target keywords such as "netflix" (Rank #1), "stranger things" (Rank #1), "netflix login" (Rank #1), "netflix movies" (Rank #1). It maintains high SERP positioning for both high-intent informational queries and direct navigational branded searches.

▶ Who are the primary online competitors and alternatives to netflix.com?

In search engine results pages, netflix.com competes with prominent digital properties including rottentomatoes.com, justwatch.com, imdb.com, tubitv.com. netflix.com differentiates itself through its unrivaled global original content budget, proprietary video encoding and streaming cdn technology, hyper-personalized recommendation algorithm, and global brand recognition.

▶ How frequently are the SEO metrics and ranking figures for netflix.com updated?

Search metrics, Domain Rating scores, monthly traffic estimations, and backlink statistics on ARZHost Top Websites Directory are refreshed on a regular monthly audit cycle to reflect current search engine index updates and real-time market movements.