nytimes.com — Traffic & Authority Intelligence

Verified search intelligence audit, Domain Rating, monthly visitor growth trajectory, and competitive landscape analysis for nytimes.com.

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nytimes.com

nytimes.com

Rank #24 Worldwide News • Verified Search Audit: September 2026
Monthly Traffic
157.3M -1.6M
Referring Domains
877.2K +5.8K
Organic Keywords
19.2M
Est. Traffic Value
$41.3M

About nytimes.com

nytimes.com is a premier news publication providing breaking journalism, investigative analysis, editorial commentary, and multimedia reporting within the News landscape. It keeps its readership informed on high-velocity national and global developments.

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Domain Pillar · Authority & Architecture

Global standing, category leadership, and backlink authority evaluation

Niche Leadership
News
Ranked #3 in this international vertical
Indexed Search Footprint
19.2M Keywords
Extensive presence across high-volume search queries
Authority Score (DR)
DR 94
Top global logarithmic backlink equity standing
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Search traffic & audience locations

Monthly search trends and the countries sending visitors

Search Traffic Growth (Month-by-Month 2015 – 2026)

Geographic Traffic Sources (World Map)

Top Countries Share

CountryMonthly TrafficMonthly ChangeShare
United States 105.3M -243.5K 66.9%
Canada 12.8M +419.3K 8.1%
United Kingdom 11.8M -4.2M 7.5%
Australia 7M +543K 4.4%
India 2.5M -673K 1.5%
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Search visibility & competitors

Backlink trends, leading search queries, and competing websites

Referring domains over time

Top organic keywords

Target Keyword QuerySearch VolumeOrganic TrafficSERP Position
wordle 69.3M 87.8M #1
connections nyt 7.8M 4.3M #1
nyt connections 5.4M 2.8M #1
wordle nyt 3.7M 2.5M #1
mini crossword 2M 2.3M #1

Top competing websites of nytimes.com

Websites ranking for similar search queries, with their latest traffic and page estimates.

WebsiteMonthly trafficPages
cnet.com10.1M-128.3K81.5K
mashable.com9.5M-625K43K
word.tips15.8M+3M26.7K
tomsguide.com5.1M-78K29.3K
seattletimes.com726.8K-60.7K36.5K

FAQs related to nytimes.com

▶ What is nytimes.com's current Domain Rating (DR) and what does it indicate?

nytimes.com currently holds a Domain Rating of 94 out of 100. Domain Rating evaluates the strength and quality of a website's total backlink profile on a logarithmic scale. A score of 94/100 indicates strong search engine authority and algorithmic trust, bolstered by referring links from 877.2K unique referring domains.

▶ How much monthly organic search traffic does nytimes.com receive?

nytimes.com attracts an estimated 157.3M organic search visitors every month. In commercial equivalent terms, acquiring this level of search traffic via paid search campaigns (PPC) is valued at approximately $41.3M per month.

▶ Which countries generate the largest share of search traffic for nytimes.com?

The organic visitor base for nytimes.com is distributed across multiple international search regions, with the highest concentration coming from United States (66.9%), Canada (8.1%), United Kingdom (7.5%), Australia (4.4%). This widespread international footprint highlights the platform's multi-regional relevance and broad geographic demand.

▶ What are the primary keywords and search queries driving visits to nytimes.com?

nytimes.com ranks prominently for thousands of organic queries, including high-impact target keywords such as "wordle" (Rank #1), "connections nyt" (Rank #1), "nyt connections" (Rank #1), "wordle nyt" (Rank #1). It maintains high SERP positioning for both high-intent informational queries and direct navigational branded searches.

▶ Who are the primary online competitors and alternatives to nytimes.com?

In search engine results pages, nytimes.com competes with prominent digital properties including cnet.com, mashable.com, word.tips, tomsguide.com. nytimes.com differentiates itself through its rapid news reporting cadence, trusted journalistic editorial standards, high social distribution velocity, and established authority across regional search engines.

▶ How frequently are the SEO metrics and ranking figures for nytimes.com updated?

Search metrics, Domain Rating scores, monthly traffic estimations, and backlink statistics on ARZHost Top Websites Directory are refreshed on a regular monthly audit cycle to reflect current search engine index updates and real-time market movements.