Discover 2024’s website design trends with ARZ Host’s specialists! Consider for a moment the samples of website designs that you have been exposed to in the last few months.
You most likely selected a few because of their visually appealing layout and easy-to-use interface. Websites that provide a bad user experience can stick in your mind and may even make you think poorly of the company.
We started to see trends after looking at popular website designs and conducting our own UX research. Amazing user experience and creative web design are not just nice-to-haves in today’s hugely crowded online environment; they are essential to a website’s success.
Prepare to see some amazing examples of website design that are going viral on the internet. We’ve added a few samples made by our award-winning web design team in addition to exhibiting visually appealing web designs.
Join us as we explore new trends in website design for 2024 and offer inspiration for creating visually appealing websites.
What design trends are there for websites right now?
Many web design trends are expected to gain traction in 2024, reflecting the dynamic field of digital aesthetics and user experience. This year, modern website design—which emphasizes clean aesthetics and simplicity—remains popular.
Implementations of dark modes became popular due to their eye-soothing aesthetic and decreased strain. Considering the prevalence of smartphones, responsive and mobile-friendly designs are still essential.
Notable trends include the use of immersive multimedia components, asymmetry in layouts, and the use of strong and vibrant colors.
It’s important to remember that inspiration and trends for website design change quickly, therefore our Blue Compass specialists advise keeping up with the best of the best!
Top Web Design Trends to Watch in 2024
- Micro animations and depth to web design
- Illustration in web design for 2024
- Dark Mode and Low Light UX Design
- Monochromatic websites
- Modern Minimalism: Ideas for Simple Website Design
- Storytelling and interactive web design
- Neomorphism design
- Rotating Animations: An Upcoming Web Design Trend
- Non-Traditional Scrolling Engages Audiences on Modern Websites
- Embedded videos
- Gradient color schemes
- UX-driven diagonal lines
- Modern Website Design Showcasing
- Cartoon characters
- Large-attention grabbing titles
I’d be happy to provide a detailed explanation of each web design trend I mentioned, along with insights on their potential impact and best practices:
1: Micro Animations and Depth to Web Design
We anticipate a rise in this trend in 2024, even if little animations are nothing new in contemporary website design. Websites may be made to feel more alive by using subtle movements, which can leave an impression on visitors.
Google is observing micro-animations that identify the most recent CWV metric, interaction to next paint (INP). This evaluates the amount of time a user spends waiting for a page’s next interaction to occur.
Micro animations and designs can be an excellent way to draw the user’s attention to key elements of a website and emphasize them.
Using micro animation, our creative team quietly illustrated the communities served by ASK Resource Center, an organization that supports families of children with special needs, on the homepage of their newly designed website.
- Diagrammatic design
- Graphics with animation
- Well-defined icons
2: Illustration In Web Design For 2024
Illustrated web pages are starting to gain popularity as a trend in web design, replacing photographs. The fact that drawings often load faster than photographs and have smaller file sizes is one of the main reasons this is expected to increase in 2024.
More web designers and developers are searching for ways to decrease the load time of their websites as a result of Google’s ongoing drive for faster load times through its Core Web Vitals page experience measurements.
In web design, illustrations may also be a terrific approach to illustrate ideas that a photo would find harder to explain. Effective use of drawings can enhance the message of web pages that highlight a service or cause rather than a specific product.
Last but not least, a specially created image that is unlike anything else on the internet can be a great method to grab visitors’ interest and spark their imagination. Investing the additional time and financial resources in a superior, unique illustration rather than merely reusing a stock image can have a substantial positive impact on your company.
Bold yet understated graphics are used on the Firewatch video game website to evoke the mood of the title. Also, when the user scrolls down, parallax animation creates a wonderful depth effect.
- Color scheme inspired by nature
- Fully immersive user experience
- The use of parallax animation added dimension.
3: Dark Mode and Low Light UX Design
A few years ago, Apple introduced dark mode for its products. Following suit, other businesses developed dark mode versions of their websites. The idea is just becoming more popular this year as part of the 2024 web design trends.
Users can access low-contrast websites and apps that are easier to view in low light conditions by using features like dark mode, night shift, and other low light user interface settings.
One of the UX design examples we examined, the Apple Airpods Pro website, employs a dark background with white text to minimize design distraction and direct customers’ attention to the product’s sharp photographs.
Our group thinks that more black-and-white web designs may emerge in 2024 as a result of the widespread use of dark mode on websites.
- Color scheme inspired by nature
- Fully immersive user experience
- The use of parallax animation added dimension.
4: Monochromatic Websites
Interestingly, monochromatic websites are becoming more popular, and we estimate that this trend will last until 2024. This design can result in a minimal, clean look and let users’ attention be drawn to elements with striking color contrasts.
Monochromatic websites can be quite successful if your company prioritizes creating engagement with a compelling call to action.
Internet-based insurance program Lemonade successfully creates an eye-catching design and guides people toward crucial information and actions with a monochrome style.
- A splash of one color to grab the attention
- Detailed pictures
- Tiny animation
5: Modern Minimalism: Ideas for Simple Website Design
In addition to being visually beautiful, many contemporary website designs provide a straightforward and efficient user experience. This Amsterdam-based menswear company, ETQ, uses muted hues and a simple navigation system to showcase their minimalist approach to apparel design on their website.
There are no eye-catching features to divert customers from their objective of examining the product’s details and making an informed purchase.
- Adaptable matrix design
- Top-notch product photos
- Muted color scheme
6: Storytelling and Interactive Web Design
The popularity of interactive website features is growing, and in 2024, user experience animation will still be a key component of responsive web designs. Customers visit websites with dynamic and responsive elements for longer periods.
Regretfully, putting such UX design trends into practice can be costly and time-consuming. More automated development procedures are something our web design team is hoping will happen to save expenses for clients who want special, interactive features on their websites.
Examine this excellent illustration of user interaction! Before choosing to buy, visitors can scroll through a visual animation of the artwork on the website of Swedish artist Magoz.
In addition to being aesthetically pleasing, this flexible site design makes the artwork come to life and starts a narrative that viewers can continue and analyze on their desktop or mobile device.
- Sense-based navigation
- The content-first methodology
- Neutral background
7: Neomorphism Design Trends in 2024
Based on the principles of flat design and web 2.0 skeuomorphism, neomorphism graphic design has developed. Neomorphism essentially provides a simple, understated visual approach that is maintained throughout the design.
It’s a monochromatic look that emphasizes color shifts and shadows. This can minimize the possibility of visual clutter while allowing the user’s attention to be focused on vital stuff.
Although this design is undoubtedly very visually appealing, because buttons and other elements lack contrast, it might cause problems with the user experience if not used properly.
For this reason, a lot of UX experts advise against using this style. However, when used properly, neomorphism web design can result in a gorgeous appearance that is very clear and sharp.
In 2024, the popularity of the neomorphism web design style appears to be increasing. Igor Lutsenko’s smart home control app design demonstrates how much more common this style is in app design.
- Designs of flat art
- Added depth with the use of shadows
- Mellow Color scheme
8: Rotating Animations: An Upcoming Web Design Trend
We think that The Disruption Company’s new website design is the best example of a website design that makes use of the revolving animation trend. Because you’ll see a fresh and inventive branded film every time you visit to a different page on the website, they pique viewers’ interest and leave them wanting more.
This kind of entertaining surprise gives visitors to your website a fresh and unique experience each time they visit.
- Unusual arrangement
- Bold font
- Pivoting pictures
9: Non-Traditional Scrolling Engages Audiences on Modern Websites
A growing number of websites are experimenting with alternative scrolling strategies to create a unique visitor experience. Naturally, a normal scrolling experience is vertical.
One UX design trend that’s disruptive in a good way is horizontal scrolling, as seen in this example on the Days website. It draws people in while staying straightforward and practical.
To improve the user experience, the Days website design incorporates dynamic visuals, beautiful typography, and top-notch graphics.
We hope to see more innovative website designs in 2024 that make use of various non-traditional scrolling techniques.
- Vibrant color scheme
- Big, striking design components
- Unusual scroll effects
10: Embedded Videos for Engaging Homepages
One of the greatest web design trends for 2024 is including a video on the home page of your website. Videos that were embedded were used by Blue Compass web designers and engineers to create the new McAninch homepage.
These videos provide you with an overview of McAninch personnel, tools, and projects as well as a peek at what a regular day involves. The videos on the McAninch website draw viewers in and aid in their brand comprehension before they even browse the rest of the page.
If you’re building a new website in 2024, we advise you to use videos on your homepage.
- Effects of diagonal scrolling
- Call-to-action (CTA) buttons that are prominent
- Scroll for the side navigation
11: Gradient Color Schemes
Looking back, Instagram’s decision to modernize gradients had a lasting impact on design, even if it was a daring move when they redesigned their logo years ago.
When looking for fresh ideas for website designs, creatives are increasingly drawn to gradients. Seeing the popularity of gradient designs, Color Space developed a website featuring gradient designs that doubles as a tool for creating color palettes and gradients, making it easy to build your own original design.
Along with other 2024 website design trends, we anticipate seeing an increasing number of gradients included in new website designs in the upcoming year.
- Changing backdrop
- Visual aids
- Easy-to-use navigation
12: Innovative Website Design Examples
Straight, horizontal lines have been used in recent years to divide different areas of web pages in modern website designs. Our team found that employing diagonal lines provides a clear and engaging path for the user’s eyes to follow down the page after performing some UX research.
We used diagonal line animation by arrival or departure when creating the Des Moines International Airport website. The plane appears to be ready to take off when you check the departure status, but it shifts diagonally when you switch to the arrivals section, giving the impression that it is ready to land!
This is the ideal illustration of how different forthcoming web design trends may work together to create a beautiful, modern website design that offers an interesting user experience: diagonal lines and animation.
- Seamless interaction with the user
- Effect of a diagonal scroll
13: Modern Website Design Showcasing
Scroll animations are an interesting UX design technique that has gained popularity recently. This kind of web design extends the user’s time on the page and demonstrates front-end programming and graphic design prowess.
A captivating and unique example of scroll-triggered animation is NASA Prospect. You accompany the astronaut on a cosmic voyage as you scroll. This 2024 web design trend can be a very powerful tool for encouraging people to stay engaged and convert, provided that the animations don’t take away from your intended outcome or confuse visitors.
In 2024, we anticipate seeing features similar to this in UX and responsive design developments.
- Interactive narrative
- Incorporation of audio
- Unconventional design
14: Cartoon Characters Trending
In 2024, illustrated figures will still be a popular choice for homepage designs. Characters that are specific to your website design give flexibility by being thoughtfully positioned and placed to produce an unforgettable experience. Who doesn’t adore a fantastic cartoon character, too?
Our Blue Compass expertise created The Palmer Group, one of our websites, which features drawn characters. Cartoon characters can enhance a website’s design by directing users’ attention to crucial call-to-action messages and graphically displaying the relationship-oriented ideals of brands.
Lastly, this design can help with website load time since clear graphics frequently load more quickly than images.
- Captivating illustrations
- Two obvious user routes
- Tiny animation
15: LARGE Attention-Grabbing Titles
Users seem to have less time to spend on websites in our fast-paced environment. Because of this, design is changing to incorporate attention-grabbing headlines and succinct messages in an effort to draw in viewers and shorten their conversion time.
Similar to the minimalist technique, the larger heading tags are typically coupled with smaller sub-text copy if more information is required.
Austin Eastsides uses video to highlight the various occasions to savor their delicious ciders and exhibits this alliance of font sizes across the design of their homepage.
- Vivid pictures
- Big font
- Video embedded
Implementing these web design trends can contribute to a visually appealing, user-friendly, and engaging online presence in 2024.
The current trends in website design are moving toward more dynamic, interactive, and personalized experiences, from strong font and white space to the incorporation of AI.
Here are the key trends to watch in 2024 when building your website:
Make yourself known: To draw attention to your goods or services, use gradient backgrounds, bold fonts, and vibrant colors.
Continue to be sustainable: You might use organic shapes and a minimalist style to convey your commitment to sustainability.
Apply AI: Use AI to enhance your user experience and overall web design, from a heatmap and SEO tweaks to chatbot integration.
Being a part of the web design industry at this time is exciting, and it will be interesting to watch where current trends in web design lead us in the years to come.
FAQS (Frequently Asked Questions)
What are the hottest website design trends for 2024?
Several trends are dominating the scene this year:
Bold and experimental typography: Think dynamic fonts, contrasting weights, and unique letterforms.
Dark mode design: Appealing for its elegance, battery efficiency, and visual comfort.
3D and immersive elements: Interactive 3D models, AR/VR integration, and dynamic animations create engaging experiences.
Sustainability and eco-friendly design: Using eco-conscious practices and highlighting environmental efforts resonates with users.
Abstract and organic shapes: Soft, natural shapes replace rigid geometric forms, adding a touch of whimsy.
What are the current website design trends in 2024?
Website design trends evolve over time. As of 2024, some prominent trends include the use of vibrant colors, minimalist navigation, immersive 3D elements, and a focus on accessibility. Stay updated with the latest design trends to keep your website visually appealing and user-friendly.
How important is mobile responsiveness in modern website design?
Mobile responsiveness is crucial in contemporary website design. With the increasing use of smartphones and tablets, ensuring that your website functions seamlessly across various devices is essential. Responsive design not only enhances user experience but also positively impacts search engine rankings.
Are dark mode and light mode design options still relevant?
Yes, offering both dark mode and light mode options is still relevant in website design. Users appreciate the flexibility to choose based on personal preference or environmental conditions. This feature enhances user experience and is considered a thoughtful design approach.
How can I incorporate sustainability into my website design?
Sustainability is gaining importance in all aspects of business, including website design. Optimize images and use efficient coding to reduce page load times, implement green hosting solutions, and incorporate eco-friendly design elements. Consider showcasing your commitment to sustainability on your website to align with growing environmental concerns.
Is the use of Artificial Intelligence (AI) impacting website design trends?
Yes, AI is significantly influencing website design trends. AI-powered chatbots, personalized user experiences based on data analysis, and dynamic content generation are becoming more prevalent. Integrating AI technologies can enhance user engagement, streamline user interactions, and provide a more tailored and efficient browsing experience.