youtube.com — Traffic & Authority Intelligence

Verified search intelligence audit, Domain Rating, monthly visitor growth trajectory, and competitive landscape analysis for youtube.com.

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youtube.com

youtube.com

Rank #3 Worldwide Entertainment • Verified Search Audit: September 2026
Monthly Traffic
1.9B -370.2M
Referring Domains
12.7M +107.5K
Organic Keywords
121M
Est. Traffic Value
$244.7M

About youtube.com

YouTube is the world's largest video-sharing platform and the second most frequented search engine globally. Spanning user-generated vlogs, professional music streaming, educational tutorials, broadcast journalism, and short-form video (YouTube Shorts), the platform serves as the central cultural video hub of modern society, with over 500 hours…

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Domain Pillar · Authority & Architecture

Global standing, category leadership, and backlink authority evaluation

Niche Leadership
Entertainment
Ranked #1 in this international vertical
Indexed Search Footprint
121M Keywords
Extensive presence across high-volume search queries
Authority Score (DR)
DR 99
Top global logarithmic backlink equity standing
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Search traffic & audience locations

Monthly search trends and the countries sending visitors

Search Traffic Growth (Month-by-Month 2015 – 2026)

Geographic Traffic Sources (World Map)

Top Countries Share

CountryMonthly TrafficMonthly ChangeShare
United States 375.2M -88.6M 19.9%
India 300.4M -101.8M 15.9%
Brazil 119.3M -22.3M 6.3%
Japan 89.8M -4.6M 4.7%
Indonesia 85.6M -15.6M 4.5%
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Search visibility & competitors

Backlink trends, leading search queries, and competing websites

Referring domains over time

Top organic keywords

Target Keyword QuerySearch VolumeOrganic TrafficSERP Position
youtube 99.6M 90.4M #1
youtube tv 4M 3.8M #1
you 4M 3.4M #1
y 3.4M 2.8M #1
you tube 2.6M 2.2M #1

Top competing websites of youtube.com

Websites ranking for similar search queries, with their latest traffic and page estimates.

WebsiteMonthly trafficPages
wikipedia.org4.2B-129.7M2.4M
spotify.com181.7M+397.7K1.4M
espn.com160.4M+1.5M434K
google.com1.3B-11.5M148.3K
nba.com27.6M-8.8M74K

FAQs related to youtube.com

▶ What is youtube.com's current Domain Rating (DR) and what does it indicate?

youtube.com currently holds a Domain Rating of 99 out of 100. Domain Rating evaluates the strength and quality of a website's total backlink profile on a logarithmic scale. A score of 99/100 indicates strong search engine authority and algorithmic trust, bolstered by referring links from 12.7M unique referring domains.

▶ How much monthly organic search traffic does youtube.com receive?

youtube.com attracts an estimated 1.9B organic search visitors every month. In commercial equivalent terms, acquiring this level of search traffic via paid search campaigns (PPC) is valued at approximately $244.7M per month.

▶ Which countries generate the largest share of search traffic for youtube.com?

The organic visitor base for youtube.com is distributed across multiple international search regions, with the highest concentration coming from United States (19.9%), India (15.9%), Brazil (6.3%), Japan (4.7%). This widespread international footprint highlights the platform's multi-regional relevance and broad geographic demand.

▶ What are the primary keywords and search queries driving visits to youtube.com?

youtube.com ranks prominently for thousands of organic queries, including high-impact target keywords such as "youtube" (Rank #1), "youtube tv" (Rank #1), "you" (Rank #1), "y" (Rank #1). It maintains high SERP positioning for both high-intent informational queries and direct navigational branded searches.

▶ Who are the primary online competitors and alternatives to youtube.com?

In search engine results pages, youtube.com competes with prominent digital properties including wikipedia.org, spotify.com, espn.com, google.com. youtube.com differentiates itself through its unrivaled creator monetization infrastructure (youtube partner program), algorithmic recommendation engine, billions of indexed video transcripts, and deep cross-device integration on smart tvs and mobile.

▶ How frequently are the SEO metrics and ranking figures for youtube.com updated?

Search metrics, Domain Rating scores, monthly traffic estimations, and backlink statistics on ARZHost Top Websites Directory are refreshed on a regular monthly audit cycle to reflect current search engine index updates and real-time market movements.